How many visitors on your website WISH they could purchase your products right there?   Depending on which bit of research you believe, somewhere between 20-35% of visitors to commercial furniture websites wish they could purchase what they’re searching for on the spot. But historically, the industry...

Did you know there are three types of e-commerce revenue?! You may think there’s just “one way” for your brand to win with e-commerce. We’re here to (respectfully) correct the record. So let’s lay it out for you: - Pay to Win (via Brand) - Pay to Win...

Baking something special doesn’t always mean it needs 100 ingredients. Some of the most delicious concoctions have few elements. But they are combined at the right time, in the right order to achieve something memorable. That’s how we feel about helping brands develop their e-commerce experience....

The trends are hard to ignore. Each year there is double-digit growth on consumers choosing to buy products online. What started with books (thanks Jeff Bezos) has turned to nearly every product in the last 25 years. People are buying cars online, sight unseen, these...

By Shea Uebelhor When I co-founded a rep group almost ten years ago, I never thought I’d be sitting down to write something like this. My good friend and business partner, Cory Johnson, and I are entrepreneurial by nature, and we were excited to test the...

We Promise We Aren’t A Pyramid Scheme   There has always been a disconnect in the furniture world. Telling your friends you work in “commercial furniture” immediately triggers questions about how you compete with IKEA and Wayfair. And while most people “don’t get it,” there is some...