Cayke Blog

Thoughts on an evolving industry.

  • How many visitors on your website WISH they could purchase your products right there?   Depending on which bit of research you believe, somewhere between 20-35% of visitors to commercial furniture websites wish they could purchase what they’re searching for on the spot. But historically,......

  • Pretty pictures? Check. Integrated SKU’s? Sure. Did you make it easy for people to find your products? Well, about that…   Brands don’t build e-commerce sites for fun. We know it’s obvious, but if your goal is to reach more customers than before, you’re going......

  • If you like focusing on what’s next in our industry, I promise you’re in the right kitchen. By Abby Leopold When I was first asked to write a blog for Cayke, my immediate response was, “Can I draw a picture instead?” Like so many of......

  • By Shea Uebelhor Have you ever seen the 2001 film “A Beautiful Mind?” Russell Crowe plays the lead role of John Nash — an economic theorist struggling to find his groundbreaking theory to prove his place as the world’s greatest economist. If you are familiar......

  • Did you know there are three types of e-commerce revenue?! You may think there’s just “one way” for your brand to win with e-commerce. We’re here to (respectfully) correct the record. So let’s lay it out for you: – Pay to Win (via Brand) –......

  • Baking something special doesn’t always mean it needs 100 ingredients. Some of the most delicious concoctions have few elements. But they are combined at the right time, in the right order to achieve something memorable. That’s how we feel about helping brands develop their e-commerce......

  • The trends are hard to ignore. Each year there is double-digit growth on consumers choosing to buy products online. What started with books (thanks Jeff Bezos) has turned to nearly every product in the last 25 years. People are buying cars online, sight unseen, these......

  • By Shea Uebelhor When I co-founded a rep group almost ten years ago, I never thought I’d be sitting down to write something like this. My good friend and business partner, Cory Johnson, and I are entrepreneurial by nature, and we were excited to test......

  • We Promise We Aren’t A Pyramid Scheme   There has always been a disconnect in the furniture world. Telling your friends you work in “commercial furniture” immediately triggers questions about how you compete with IKEA and Wayfair. And while most people “don’t get it,” there......